18 / February / 2019 : 13-48
Marketing
Mastery: The Art of Building a Strong Brand and Customer Base
Marketing mastery is the art of building a strong brand and customer base through effective marketing strategies and tactics. A strong brand and customer base are essential for any business looking to succeed in today's competitive marketplace.
Key elements of marketing mastery include:
Branding: Creating a unique and memorable brand identity that resonates with customers is essential for building a strong brand.
Customer Understanding: Understanding the needs, wants, and preferences of customers is crucial for creating effective marketing campaigns and building a loyal customer base.
Marketing Mix: Developing a marketing mix that effectively balances product, price, place, and promotion is key to reaching and engaging customers.
Data-Driven Decision Making: Using data and analytics to inform marketing decisions is essential for making informed decisions and continually improving marketing efforts.
Continuous Innovation: Continuously experimenting and innovating marketing strategies and tactics is key to staying ahead of the competition and reaching new customers.
By mastering these key elements, businesses can build a strong brand and customer base, and effectively reach and engage customers through effective marketing strategies and tactics.
Published on 18 / February / 2019 : 13-48
Published by
Liana Aloyan
Journalist, columnist. Liana studies at the Faculty of Russian Philology of Khachatur Abovyan State University. She has been working at Yelaket (Yelaket.am) news agency since 2019 as a journalist and columnist. Writes articles about business and marketing. Liana is a member of "Media association" since 2020.
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