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25 / February / 2019 : 09-28

The Power of Content Marketing

Content marketing is a crucial aspect of digital marketing, aimed at creating and distributing valuable content to engage with customers. Effective content marketing strategies can help businesses build brand awareness, increase customer engagement, and drive sales.


To be successful, it's important to analyze and understand the most effective methods for creating and distributing content. This can include things like creating and sharing blog posts, infographics, videos, and other types of multimedia content, as well as leveraging social media and other online platforms to reach customers.


Effective content marketing requires a deep understanding of target audiences, their needs and preferences, and the channels and formats that will best resonate with them. With the right approach, content marketing can be a powerful tool for businesses looking to connect with customers and drive growth.
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Published on 25 / February / 2019 : 09-28
Published by Liana Aloyan

Journalist, columnist. Liana studies at the Faculty of Russian Philology of Khachatur Abovyan State University. She has been working at Yelaket (Yelaket.am) news agency since 2019 as a journalist and columnist. Writes articles about business and marketing. Liana is a member of "Media association" since 2020.

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