28 / April / 2019 : 13-58
Explore the Different Types of Advertising: From Online to Guerrilla Marketing
Online advertising: includes display ads, social media ads, search engine marketing (SEM), and search engine optimization (SEO).
Traditional media advertising: includes print ads in newspapers and magazines, radio and television commercials, and billboards.
Out-of-home (OOH) advertising: includes billboard and transit advertising, such as bus and subway posters.
Direct mail advertising: involves sending advertising materials directly to potential customers via mail.
Product placement: involves including a product within a movie, TV show, or other form of entertainment.
Influencer marketing: involves partnering with individuals who have a large following on social media to promote a product or service.
Referral advertising: involves encouraging customers to refer friends and family to a business in exchange for a reward.
Event sponsorship: involves sponsoring events and including branding and promotional materials.
Guerrilla marketing: involves unconventional, low-cost advertising tactics, often designed to generate a buzz and attract attention.
Published on 28 / April / 2019 : 13-58
Published by
Liana Aloyan
Journalist, columnist. Liana studies at the Faculty of Russian Philology of Khachatur Abovyan State University. She has been working at Yelaket (Yelaket.am) news agency since 2019 as a journalist and columnist. Writes articles about business and marketing. Liana is a member of "Media association" since 2020.
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