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31 / May / 2019 : 11-34

Boosting Brand Awareness through Event Marketing

Event marketing is a strategy where a company either hosts or sponsors events to interact with customers and increase brand recognition. These events can be physical or virtual and can range from product launches to sports events or industry conferences. The aim is to create a memorable experience for attendees that reinforces the company's brand and builds relationships with customers.
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Published on 31 / May / 2019 : 11-34
Published by Liana Aloyan

Journalist, columnist. Liana studies at the Faculty of Russian Philology of Khachatur Abovyan State University. She has been working at Yelaket (Yelaket.am) news agency since 2019 as a journalist and columnist. Writes articles about business and marketing. Liana is a member of "Media association" since 2020.

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