03 / July / 2019 : 11-41
Transform Your Marketing Strategy with Digital Solutions
Digital Marketing refers to the promotion of products or services using digital technologies, mainly on the internet, but also including mobile phones, display advertising, and any other digital medium. It differs from traditional marketing in that it involves the use of channels and methods that enable an organization to analyze marketing campaigns and understand what is working and what isn't - typically in real time.
The goal of digital marketing is to reach a target audience through the most effective and efficient means possible. This often involves utilizing a mix of different tactics such as search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, email marketing, content marketing, and influencer marketing, among others.
SEO involves optimizing a website and its content to increase its visibility and ranking in search engine results pages (SERPs) for specific keywords. PPC advertising involves paying for advertisements that appear at the top or bottom of search engine results pages.
Social media marketing involves using social media platforms such as Facebook, Twitter, LinkedIn, and Instagram to promote a product or service. Email marketing involves sending targeted, promotional messages to a list of subscribers.
Content marketing involves creating and distributing valuable, relevant, and consistent content with the aim of attracting and retaining a clearly defined audience — and, ultimately, driving profitable customer action. Influencer marketing involves partnering with influential individuals in your industry to promote your brand and products.
To be successful in digital marketing, it's important to have a clear strategy in place and continuously track and analyze data to make informed decisions. This includes regularly monitoring website traffic, conversions, and social media metrics, as well as conducting customer surveys and focus groups.
In conclusion, digital marketing is an ever-evolving field that requires staying up-to-date with the latest trends and technologies. With the increasing importance of having a strong online presence, businesses of all sizes are investing in digital marketing to reach and engage with their target audience effectively.
Published on 03 / July / 2019 : 11-41
Published by
Liana Aloyan
Journalist, columnist. Liana studies at the Faculty of Russian Philology of Khachatur Abovyan State University. She has been working at Yelaket (Yelaket.am) news agency since 2019 as a journalist and columnist. Writes articles about business and marketing. Liana is a member of "Media association" since 2020.
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