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28 / April / 2020 : 09-47

Transform Your Marketing Strategy with Effective Content Marketing


Content Marketing is a strategic marketing approach focused on creating and sharing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action. The goal of content marketing is to establish trust and build a relationship with a target audience by providing educational, entertaining, or helpful information that addresses their needs or interests. Content can be delivered through various formats, including blogs, infographics, videos, podcasts, and social media posts. Effective content marketing requires a clear understanding of the target audience, a well-defined content strategy, and a commitment to regularly producing high-quality content that delivers value.

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Published on 28 / April / 2020 : 09-47
Published by Liana Aloyan

Journalist, columnist. Liana studies at the Faculty of Russian Philology of Khachatur Abovyan State University. She has been working at Yelaket (Yelaket.am) news agency since 2019 as a journalist and columnist. Writes articles about business and marketing. Liana is a member of "Media association" since 2020.

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