27 / May / 2020 : 11-09
Types of Marketing Strategies & Tactics for Reaching Target Audience
Marketing is the process of promoting and selling products or services, and there are numerous types of marketing strategies and tactics that organizations can use to reach their target audience. Some of the most common types of marketing include:
Digital Marketing - This encompasses all marketing efforts that use an electronic device or the internet, including search engine optimization (SEO), social media marketing, email marketing, and pay-per-click advertising.
Content Marketing - This type of marketing focuses on creating and sharing valuable, relevant, and consistent content to attract and retain a clearly defined audience, ultimately driving profitable customer action.
Influencer Marketing - This involves partnering with individuals who have a large and engaged following on social media platforms to promote products or services.
Affiliate Marketing - This is a performance-based marketing model where affiliates are paid a commission for promoting a product or service.
Outdoor Advertising - This type of marketing uses traditional forms of advertising, such as billboards and transit ads, to reach a large audience in a public space.
Event Marketing - This involves promoting products or services through events, such as trade shows, product launches, and experiential marketing campaigns.
Direct Marketing - This involves reaching customers directly through direct mail, telemarketing, or email campaigns.
These are just a few examples of the many types of marketing that organizations can use to reach their target audience. The type of marketing that is most effective for a particular business will depend on several factors, including target audience, budget, and marketing goals.
Published on 27 / May / 2020 : 11-09
Published by
Liana Aloyan
Journalist, columnist. Liana studies at the Faculty of Russian Philology of Khachatur Abovyan State University. She has been working at Yelaket (Yelaket.am) news agency since 2019 as a journalist and columnist. Writes articles about business and marketing. Liana is a member of "Media association" since 2020.
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