11 / July / 2019 : 16-20
Driving Sales through Affiliate Marketing
Affiliate Marketing is a performance-based marketing model where affiliates are paid a commission for promoting a product or service. Affiliate marketers earn revenue by promoting other people's or company's products and earning a commission on any resulting sales. Affiliate marketing programs can be a cost-effective way for brands to reach a wider audience, increase brand exposure, and drive sales. The success of an affiliate marketing campaign often depends on the quality of the affiliates, the relevance of the products to their audience, and the commission structure offered. Brands can choose to work with individual affiliates or affiliate networks to manage their affiliate programs. Affiliate marketing can be a valuable addition to a brand's marketing mix and offers a win-win situation for both brands and affiliates.
Published on 11 / July / 2019 : 16-20
Published by
Liana Aloyan
Journalist, columnist. Liana studies at the Faculty of Russian Philology of Khachatur Abovyan State University. She has been working at Yelaket (Yelaket.am) news agency since 2019 as a journalist and columnist. Writes articles about business and marketing. Liana is a member of "Media association" since 2020.
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