27 / November / 2019 : 12-17

The Top Metrics to Track for Your Social Media Marketing

Tracking metrics is a crucial part of social media marketing, as it allows you to measure the effectiveness of your efforts and make data-driven decisions. Here are some of the top metrics that you should track for your social media marketing:

Reach: The number of unique individuals who have seen your content.

Impressions: The number of times your content has been displayed.

Engagement: The number of likes, comments, shares, and other interactions with your content.

Click-Through Rate (CTR): The ratio of clicks to impressions, measuring the effectiveness of your calls to action.


Conversion Rate: The ratio of conversions (e.g., sales) to total impressions, measuring the effectiveness of your marketing efforts in driving results.

Audience Growth: The increase in the number of followers or fans over time.

Share of Voice: The proportion of conversation about a particular topic that is attributed to your brand.

Bounce Rate: The percentage of visitors who leave your website after only visiting one page.

Engagement Rate: The ratio of engagement to reach, measuring the level of engagement with your content.

Lead Generation: The number of leads generated through your social media marketing efforts.

These metrics are important because they help you to understand how your social media marketing efforts are impacting your business and what you can do to improve. By tracking these metrics, you can make data-driven decisions to optimize your social media marketing and drive better results.
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Published on 27 / November / 2019 : 12-17
Published by Liana Aloyan

Journalist, columnist. Liana studies at the Faculty of Russian Philology of Khachatur Abovyan State University. She has been working at Yelaket (Yelaket.am) news agency since 2019 as a journalist and columnist. Writes articles about business and marketing. Liana is a member of "Media association" since 2020.

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