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30 / September / 2019 : 11-39

The Role of Video in Your Social Media Marketing Strategy

Video is becoming increasingly important in social media marketing, as it offers a dynamic and engaging way to reach and connect with your audience. Here are some ways that video can play a role in your social media marketing strategy:

Product demonstrations: Showcase your products or services in action through video demonstrations, giving your audience a better understanding of what you offer.

Behind-the-scenes content: Give your audience a look at the people and processes behind your brand through behind-the-scenes content, such as video tours of your office or facility.

Live streaming: Engage with your audience in real-time through live streaming, whether it's a Q&A session or a product launch event.

Customer testimonials: Share customer testimonials through video, providing social proof of the value that your products or services can offer.

Storytelling: Use video to tell stories about your brand, its values, and the impact that it has on the world, helping to build a deeper connection with your audience.

Influencer partnerships: Partner with influencers to create video content that reaches a wider audience and increases your visibility.

Interactive content: Create interactive video content that encourages engagement, such as polls or quizzes.

Incorporating video into your social media marketing strategy can help you stand out from the competition and create a stronger, more memorable connection with your audience.
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Published on 30 / September / 2019 : 11-39
Published by Liana Aloyan

Journalist, columnist. Liana studies at the Faculty of Russian Philology of Khachatur Abovyan State University. She has been working at Yelaket (Yelaket.am) news agency since 2019 as a journalist and columnist. Writes articles about business and marketing. Liana is a member of "Media association" since 2020.

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