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22 / June / 2020 : 11-22

How to Use Social Media to Boost Your Local SEO

Social media is an essential tool for businesses to reach new customers, increase brand awareness, and drive traffic to their website. However, with so many different platforms and strategies to choose from, it can be overwhelming to know where to start. This text aims to provide an overview of the key strategies for using social media to drive traffic to your website, including optimizing your social media profiles, engaging with your followers, using local keywords, and tracking your results. By implementing these tactics, you can effectively leverage the power of social media to reach a wider audience and drive more traffic to your website.

Social media can play a crucial role in boosting your local SEO and increasing your online visibility. Here are some ways to use social media to improve your local SEO:

Optimize your profiles: Make sure your social media profiles are complete and up-to-date, with accurate information about your business, including your name, address, and phone number (NAP).

Engage with your followers: Engage with your followers by responding to comments and messages, as this can help to build a strong and positive online reputation.

Use local keywords: Include local keywords, such as the name of your city or state, in your social media posts to help search engines understand your location and target audience.


Collaborate with other businesses: Collaborating with other local businesses can help to increase your visibility and build a strong online presence in your local community.

Share user-generated content: Share user-generated content, such as photos or reviews, to showcase your products or services and build social proof.

Encourage online reviews: Encourage your customers to leave online reviews on platforms like Google, Yelp, and Facebook, as positive reviews can improve your search engine ranking.

Track your results: Use tools like Google Analytics or other social media analytics platforms to track your results and measure the impact of your efforts.

By using these strategies, you can use social media to improve your local SEO, reach more people in your community, and increase your online visibility.
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Published on 22 / June / 2020 : 11-22
Published by Liana Aloyan

Journalist, columnist. Liana studies at the Faculty of Russian Philology of Khachatur Abovyan State University. She has been working at Yelaket (Yelaket.am) news agency since 2019 as a journalist and columnist. Writes articles about business and marketing. Liana is a member of "Media association" since 2020.

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