11 / July / 2020 : 10-35
Marketing and advertising in the digital age
Marketing and advertising have undergone a transformation with the advent of digital technology. The digital age has provided businesses with a multitude of new channels to reach their target audience and promote their products or services.
Digital marketing encompasses a range of strategies, including search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, email marketing, and content marketing. These strategies allow businesses to reach consumers where they spend a lot of their time, such as on social media platforms and search engines.
Advertising in the digital age has also become more targeted and personalized, with the use of data and technology to track consumer behavior and deliver relevant messages to individual users. Programmatic advertising, for example, uses algorithms to automatically place ads in front of the right audience at the right time.
Another advantage of digital marketing is the ability to measure and track the success of marketing campaigns in real-time. This allows businesses to quickly adjust their strategies and make data-driven decisions to maximize their return on investment (ROI).
In conclusion, marketing and advertising in the digital age offer new and exciting opportunities for businesses to reach and engage with their target audience. By leveraging digital technology and data, companies can create more effective and efficient marketing campaigns that deliver better results.
Published on 11 / July / 2020 : 10-35
Published by
Liana Aloyan
Journalist, columnist. Liana studies at the Faculty of Russian Philology of Khachatur Abovyan State University. She has been working at Yelaket (Yelaket.am) news agency since 2019 as a journalist and columnist. Writes articles about business and marketing. Liana is a member of "Media association" since 2020.
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