19 / October / 2020 : 10-07
Understanding the Basics of Digital Marketing
Digital marketing is a form of advertising that uses digital channels to promote products, services, or brands. It involves various tactics such as search engine optimization, social media marketing, email marketing, content marketing, and many more.
To understand the basics of digital marketing, it is important to start with defining a target audience and creating a marketing strategy that fits the business goals. The next step is to identify the right channels and tactics that align with the target audience and marketing goals.
Measuring and analyzing the effectiveness of digital marketing campaigns is also crucial to ensure that marketing efforts are producing results. It is important to continuously monitor and adjust the marketing strategy to adapt to the ever-changing digital landscape and consumer behavior.
Overall, digital marketing can be an effective way to reach and engage with potential customers online, but it requires a solid understanding of the basics and a willingness to stay up-to-date with the latest trends and best practices.
Published on 19 / October / 2020 : 10-07
Published by
Liana Aloyan
Journalist, columnist. Liana studies at the Faculty of Russian Philology of Khachatur Abovyan State University. She has been working at Yelaket (Yelaket.am) news agency since 2019 as a journalist and columnist. Writes articles about business and marketing. Liana is a member of "Media association" since 2020.
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