22 / October / 2020 : 09-46
The Power of Emotional Marketing
Emotions play a crucial role in driving human behavior. People tend to make decisions based on how they feel, rather than what they think. As such, emotional marketing has become a powerful tool for businesses to connect with their customers, build brand loyalty, and ultimately, drive sales.
Emotional marketing involves using emotions such as joy, fear, anger, sadness, and surprise to connect with customers on a deeper level. It's about creating an emotional bond between the brand and the customer, which can be done through a variety of tactics, such as storytelling, imagery, music, and language.
One of the most significant benefits of emotional marketing is that it helps to create a memorable brand experience. When a brand can evoke positive emotions in its customers, it creates a lasting impression that goes beyond just the product or service being offered. This emotional connection can lead to increased customer loyalty and repeat business.
Emotional marketing can also be used to differentiate a brand from its competitors. By creating a unique emotional connection with customers, a brand can stand out in a crowded market and make a lasting impression. For example, Apple has successfully used emotional marketing to create a loyal fan base that identifies with the company's core values and design aesthetic.
In conclusion, emotional marketing is a powerful tool that can be used to create a deep emotional connection with customers. By tapping into the power of emotions, brands can build loyalty, differentiate themselves in the market, and promote social impact. However, it's important to use emotional marketing ethically and with caution to avoid negative outcomes.
Published on 22 / October / 2020 : 09-46
Published by
Liana Aloyan
Journalist, columnist. Liana studies at the Faculty of Russian Philology of Khachatur Abovyan State University. She has been working at Yelaket (Yelaket.am) news agency since 2019 as a journalist and columnist. Writes articles about business and marketing. Liana is a member of "Media association" since 2020.
Viewed
2007times
Recommended
21 / February / 2020
Where Do The Richest Americans Live?
Have you checked the newest "Forbes 400: The Full List of The Richest People in America" yet?
Surprise, Bill Gates, with a net worth of $81 billion, is ranked No. 1 for the 23rd year running....
17 / June / 2021
Gold loses its shine as Fed hints at rate hikes
The Federal Reserve surprised the market Wednesday with projections that future interest rate hikes will come a bit sooner than expected. Gold bugs in particular were disappointed.The price of gold...
17 / June / 2021
Jobless claims unexpectedly rose last week
Claims for unemployment benefits rose unexpectedly last week, marking the first increase in initial claims since late April.Another 412,000 workers filed for first-time benefits in the week ended...
16 / July / 2021
Abu Dhabi’s maritime sector strategy shifts to diversification, less reliance on oil
“No one is safe, unless everyone is safe” is the thinking behind herculean efforts to immunise the world against Covid-19.Abu Dhabi, capital of the United Arab Emirates (UAE) and a strategic hub...
15 / February / 2022
Ameriabank is the first in Armenia to place green bonds via public offering
Ameriabank announced today public placement of nominal, coupon, book-entry bonds with the total volume of USD 8 million and AMD 3 billion during the period from February 14 to April 22, 2022,...
22 / February / 2022
Ameriabank receives another IFC award in trade-finance sector
Ameriabank CJSC has been named the Best Issuing Bank in the Caucasus for 2021 by International Financial Corporation (IFC), a member of the World Bank Group, in the 10th annual award ceremony in...
02 / March / 2022
Global Finance Names Ameriabank “Best Investment Bank” in Armenia
Global Finance reputable magazine has published the list of winners of the World’s Best Investment Banks 2022 Award, naming Ameriabank the “Best Investment Bank in Armenia” for the seventh year in...
31 / March / 2022
Ameriabank’s ‘Live Armenian,’ ‘Live with a Smile,’ ‘Live Limitless’ promotional draws’ winners...
Ameriabank on Wednesday summed up the promotional draws “Live Armenian”, “Live with a Smile” and “Live Limitless” and announced the results.From December 9, 2021 to March 9, 2022, the Bank offered...