05 / December / 2020 : 14-56
The Role of Ethics in Business and Marketing
Ethics play a critical role in business and marketing, influencing the way companies conduct themselves and interact with customers, partners, and the wider community. At its core, ethical business practices involve operating with integrity, honesty, and transparency, and making decisions that are not only legal, but also morally and socially responsible.
In marketing, ethical considerations include avoiding deceptive or manipulative tactics, respecting customer privacy and data, and promoting products and services that are safe and socially responsible. Additionally, businesses have a responsibility to consider the broader impact of their marketing and business practices on the environment, society, and the economy.
Ultimately, businesses that prioritize ethics in their operations and marketing strategies are more likely to build trust and loyalty with customers and stakeholders, and achieve long-term success. By operating with integrity and responsibility, businesses can make a positive impact on the world around them and contribute to a more sustainable and equitable future.
Published on 05 / December / 2020 : 14-56
Published by
Liana Aloyan
Journalist, columnist. Liana studies at the Faculty of Russian Philology of Khachatur Abovyan State University. She has been working at Yelaket (Yelaket.am) news agency since 2019 as a journalist and columnist. Writes articles about business and marketing. Liana is a member of "Media association" since 2020.
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