11 / December / 2020 : 16-12
The Role of Artificial Intelligence in Marketing and Business
Artificial Intelligence (AI) is transforming the way businesses operate and market their products and services. With its ability to analyze vast amounts of data and identify patterns and trends, AI is increasingly being used to improve business efficiency, enhance customer experiences, and drive revenue growth.
In marketing, AI can be used to automate processes, such as personalized product recommendations, targeted advertising, and predictive analytics, which can help businesses better understand their customers and create more effective marketing campaigns. AI can also assist with lead generation and customer engagement, through chatbots and virtual assistants that provide real-time support and assistance.
As AI technology continues to evolve, it is likely to play an increasingly significant role in business and marketing, enabling businesses to better understand and serve their customers, and streamline their operations.
Published on 11 / December / 2020 : 16-12
Published by
Liana Aloyan
Journalist, columnist. Liana studies at the Faculty of Russian Philology of Khachatur Abovyan State University. She has been working at Yelaket (Yelaket.am) news agency since 2019 as a journalist and columnist. Writes articles about business and marketing. Liana is a member of "Media association" since 2020.
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