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29 / December / 2020 : 18-14

The Benefits of Content Marketing


One of the primary benefits of content marketing is that it can help to establish a business as a thought leader in its industry. By creating and sharing high-quality content that provides value to readers, businesses can build credibility and authority in the minds of their audience.

Another advantage of content marketing is that it can increase brand awareness and drive website traffic. By optimizing content for search engines and sharing it on social media, businesses can expand their reach and attract new customers.

In summary, content marketing is an effective way for businesses to build their brand, establish credibility, and drive traffic to their website. By creating high-quality, relevant content, businesses can position themselves as thought leaders and attract a loyal audience who are more likely to become customers.
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Published on 29 / December / 2020 : 18-14
Published by Liana Aloyan

Journalist, columnist. Liana studies at the Faculty of Russian Philology of Khachatur Abovyan State University. She has been working at Yelaket (Yelaket.am) news agency since 2019 as a journalist and columnist. Writes articles about business and marketing. Liana is a member of "Media association" since 2020.

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