24 / January / 2021 : 12-53
The Role of Brand Ambassadors in Marketing
Brand ambassadors are individuals who are hired by a company to represent its brand and promote its products or services. They are typically chosen for their popularity, influence, and credibility with a particular audience, and can include celebrities, athletes, social media influencers, or even regular customers who are passionate about the brand.
The role of brand ambassadors in marketing is to increase brand awareness, promote the brand's values and message, and build a positive association between the brand and its target audience. By leveraging the ambassador's reach and influence, companies can extend their marketing efforts and engage with a wider audience. Additionally, brand ambassadors can help build trust and credibility with consumers, who are more likely to try a product or service recommended by someone they trust.
Overall, the use of brand ambassadors in marketing can be an effective way for companies to build their brand and connect with customers in a more personal and authentic way.
Published on 24 / January / 2021 : 12-53
Published by
Liana Aloyan
Journalist, columnist. Liana studies at the Faculty of Russian Philology of Khachatur Abovyan State University. She has been working at Yelaket (Yelaket.am) news agency since 2019 as a journalist and columnist. Writes articles about business and marketing. Liana is a member of "Media association" since 2020.
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