04 / February / 2021 : 10-31
The Power of Word-of-Mouth Marketing
Word-of-mouth marketing is the practice of promoting a product or service through personal recommendations and referrals. It relies on the power of happy customers to spread the word about a brand, creating a ripple effect that can lead to increased brand awareness and sales.
In order to harness the power of word-of-mouth marketing, businesses need to provide exceptional customer service and a high-quality product or service. They should also actively encourage their happy customers to share their experiences and recommendations with others, through social media, reviews, and other channels.
Overall, the power of word-of-mouth marketing can be a highly effective way for businesses to build their brand and increase sales. By creating a positive reputation and loyal customer base, companies can benefit from the ongoing referrals and recommendations of satisfied customers, creating a virtuous cycle of growth and success.
Published on 04 / February / 2021 : 10-31
Published by
Liana Aloyan
Journalist, columnist. Liana studies at the Faculty of Russian Philology of Khachatur Abovyan State University. She has been working at Yelaket (Yelaket.am) news agency since 2019 as a journalist and columnist. Writes articles about business and marketing. Liana is a member of "Media association" since 2020.
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