23 / February / 2021 : 09-42
The Power of User-Generated Content in Marketing
User-generated content (UGC) is any type of content, such as photos, videos, or reviews, that is created by users of a brand or product. UGC is becoming an increasingly powerful tool in marketing, as it helps to build trust and authenticity with potential customers.
By incorporating UGC into marketing strategies, businesses can provide social proof that their products or services are valued by real customers. UGC can also be used to create a sense of community and engagement, as users are able to interact with each other and share their experiences.
In addition, UGC can be a cost-effective way to create high-quality content. Instead of producing content in-house, businesses can leverage the creativity and enthusiasm of their users to generate engaging content that resonates with their target audience.
Published on 23 / February / 2021 : 09-42
Published by
Liana Aloyan
Journalist, columnist. Liana studies at the Faculty of Russian Philology of Khachatur Abovyan State University. She has been working at Yelaket (Yelaket.am) news agency since 2019 as a journalist and columnist. Writes articles about business and marketing. Liana is a member of "Media association" since 2020.
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