30 / January / 2023 : 12-48
The Art of Persuasion in Sales and Marketing
The art of persuasion in sales and marketing involves using various techniques to influence potential customers to take a desired action. This may include using persuasive language, establishing credibility, highlighting the benefits of a product or service, and addressing potential objections.
Effective persuasion requires a deep understanding of the target audience and their motivations, as well as the ability to build trust and rapport. By employing a variety of persuasive techniques, businesses can increase the likelihood of converting leads into customers and driving sales.
However, it's important to use persuasion ethically and with the customer's best interests in mind. By building long-term relationships with customers based on trust and transparency, businesses can cultivate a loyal customer base and achieve sustainable growth.
Published on 30 / January / 2023 : 12-48
Published by
Liana Aloyan
Journalist, columnist. Liana studies at the Faculty of Russian Philology of Khachatur Abovyan State University. She has been working at Yelaket (Yelaket.am) news agency since 2019 as a journalist and columnist. Writes articles about business and marketing. Liana is a member of "Media association" since 2020.
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