15 / March / 2021 : 13-08
The Role of Marketing in Corporate Social Responsibility
Corporate social responsibility (CSR) refers to a company's efforts to contribute to the betterment of society through ethical and sustainable business practices. Marketing can play a significant role in communicating a company's CSR efforts to its target audience.
By highlighting their CSR initiatives, businesses can build a positive brand image and increase customer loyalty. This can be done through various marketing channels, such as advertising, social media, and content marketing.
Marketing can also be used to educate customers about the importance of CSR and encourage them to get involved in these efforts. By engaging customers in CSR initiatives, businesses can build stronger relationships with their target audience and create a more sustainable future.
Overall, marketing plays a critical role in communicating a company's CSR efforts and promoting sustainable business practices. By aligning marketing with CSR, businesses can build a positive brand image and foster a more socially responsible business environment.
Published on 15 / March / 2021 : 13-08
Published by
Liana Aloyan
Journalist, columnist. Liana studies at the Faculty of Russian Philology of Khachatur Abovyan State University. She has been working at Yelaket (Yelaket.am) news agency since 2019 as a journalist and columnist. Writes articles about business and marketing. Liana is a member of "Media association" since 2020.
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