22 / March / 2021 : 10-45
The Impact of Technology on Marketing and Business
Technology has had a profound impact on marketing and business in recent years. With the rise of digital channels and the proliferation of data analytics tools, businesses can now collect and analyze vast amounts of customer data to inform their marketing strategies.
Technology has also enabled businesses to reach customers in new and innovative ways, such as through social media marketing and mobile advertising. This has allowed businesses to connect with customers more effectively and build stronger relationships with them.
Moreover, technology has also transformed the way businesses operate, with the adoption of tools such as cloud computing, automation, and artificial intelligence (AI). These tools can help businesses streamline their operations, reduce costs, and improve efficiency.
Overall, the impact of technology on marketing and business has been significant, enabling businesses to operate more efficiently, reach customers more effectively, and drive growth through data-driven marketing strategies.
Published on 22 / March / 2021 : 10-45
Published by
Liana Aloyan
Journalist, columnist. Liana studies at the Faculty of Russian Philology of Khachatur Abovyan State University. She has been working at Yelaket (Yelaket.am) news agency since 2019 as a journalist and columnist. Writes articles about business and marketing. Liana is a member of "Media association" since 2020.
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