05 / April / 2021 : 09-59
Understanding the Differences Between B2B and B2C Marketing
B2B (business-to-business) and B2C (business-to-consumer) marketing are two distinct types of marketing strategies, each with its own unique set of characteristics and considerations.
B2B marketing focuses on selling products or services to other businesses, while B2C marketing targets individual consumers. B2B marketing often involves a longer sales cycle and more complex decision-making processes, as it typically involves multiple stakeholders and higher-value purchases. B2C marketing, on the other hand, often focuses on emotional appeals and impulse purchases, with a shorter sales cycle and fewer decision-makers involved.
B2B marketing efforts may include targeting specific industries or companies, developing long-term relationships with key clients, and providing detailed information on product specifications and benefits. B2C marketing, on the other hand, often involves creating strong brand identities, building emotional connections with consumers, and leveraging social media and other channels to reach a wider audience.
Effective B2B marketing requires a deep understanding of the needs and pain points of other businesses, as well as a focus on building relationships and providing value over time. B2C marketing, on the other hand, often relies on creative advertising and marketing campaigns that capture the attention and emotions of individual consumers, leading to increased brand awareness and sales.
Published on 05 / April / 2021 : 09-59
Published by
Liana Aloyan
Journalist, columnist. Liana studies at the Faculty of Russian Philology of Khachatur Abovyan State University. She has been working at Yelaket (Yelaket.am) news agency since 2019 as a journalist and columnist. Writes articles about business and marketing. Liana is a member of "Media association" since 2020.
Viewed
2253times
Recommended
21 / February / 2020
Where Do The Richest Americans Live?
Have you checked the newest "Forbes 400: The Full List of The Richest People in America" yet?
Surprise, Bill Gates, with a net worth of $81 billion, is ranked No. 1 for the 23rd year running....
17 / June / 2021
Gold loses its shine as Fed hints at rate hikes
The Federal Reserve surprised the market Wednesday with projections that future interest rate hikes will come a bit sooner than expected. Gold bugs in particular were disappointed.The price of gold...
17 / June / 2021
Jobless claims unexpectedly rose last week
Claims for unemployment benefits rose unexpectedly last week, marking the first increase in initial claims since late April.Another 412,000 workers filed for first-time benefits in the week ended...
16 / July / 2021
Abu Dhabi’s maritime sector strategy shifts to diversification, less reliance on oil
“No one is safe, unless everyone is safe” is the thinking behind herculean efforts to immunise the world against Covid-19.Abu Dhabi, capital of the United Arab Emirates (UAE) and a strategic hub...
15 / February / 2022
Ameriabank is the first in Armenia to place green bonds via public offering
Ameriabank announced today public placement of nominal, coupon, book-entry bonds with the total volume of USD 8 million and AMD 3 billion during the period from February 14 to April 22, 2022,...
22 / February / 2022
Ameriabank receives another IFC award in trade-finance sector
Ameriabank CJSC has been named the Best Issuing Bank in the Caucasus for 2021 by International Financial Corporation (IFC), a member of the World Bank Group, in the 10th annual award ceremony in...
02 / March / 2022
Global Finance Names Ameriabank “Best Investment Bank” in Armenia
Global Finance reputable magazine has published the list of winners of the World’s Best Investment Banks 2022 Award, naming Ameriabank the “Best Investment Bank in Armenia” for the seventh year in...
31 / March / 2022
Ameriabank’s ‘Live Armenian,’ ‘Live with a Smile,’ ‘Live Limitless’ promotional draws’ winners...
Ameriabank on Wednesday summed up the promotional draws “Live Armenian”, “Live with a Smile” and “Live Limitless” and announced the results.From December 9, 2021 to March 9, 2022, the Bank offered...