13 / April / 2021 : 09-47

The Role of Marketing in a Globalized World


In a globalized world, marketing plays a critical role in helping businesses to connect with customers across diverse cultures, languages, and markets. Effective global marketing requires a deep understanding of local customs, values, and preferences, as well as an ability to adapt messaging and branding strategies to suit different audiences. International market research, local partnerships, and effective use of digital and social media channels can help businesses to build their brand, promote their products or services, and expand their customer base across borders. Global marketing also involves navigating complex legal and regulatory environments, managing supply chain logistics, and building a strong global brand identity that resonates with customers around the world.

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Published on 13 / April / 2021 : 09-47
Published by Liana Aloyan

Journalist, columnist. Liana studies at the Faculty of Russian Philology of Khachatur Abovyan State University. She has been working at Yelaket (Yelaket.am) news agency since 2019 as a journalist and columnist. Writes articles about business and marketing. Liana is a member of "Media association" since 2020.

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