22 / April / 2021 : 09-42

The Importance of Reputation Management in Business

Reputation management is the process of monitoring, influencing, and controlling how a company or organization is perceived by its stakeholders. It is essential for businesses to maintain a positive reputation as it can impact customer trust, loyalty, and purchasing decisions. Negative reviews or comments, social media backlash, or a public relations crisis can quickly damage a company's reputation and bottom line. Reputation management involves a proactive approach to building a positive image, addressing negative feedback or complaints, and taking corrective action when necessary. By establishing a strong reputation management strategy, businesses can protect their brand, build customer loyalty, and maintain a positive public perception.

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Published on 22 / April / 2021 : 09-42
Published by Liana Aloyan

Journalist, columnist. Liana studies at the Faculty of Russian Philology of Khachatur Abovyan State University. She has been working at Yelaket (Yelaket.am) news agency since 2019 as a journalist and columnist. Writes articles about business and marketing. Liana is a member of "Media association" since 2020.

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