12 / May / 2021 : 09-50

Sales and distribution channels


Sales and distribution channels refer to the different ways in which a business gets its products or services to the customer. It encompasses the entire process of selling, from the manufacturer or service provider, to the end user. The sales and distribution channels can include direct or indirect sales, such as retail stores, online marketplaces, and sales teams. Effective sales and distribution channels are crucial to the success of any business, as they help to reach customers efficiently, increase revenue, and build customer loyalty. A company needs to carefully analyze and select the most suitable channels to deliver their products or services to the target market.

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