31 / October / 2021 : 14-11

Product and service innovation


Product and service innovation is the process of creating and introducing new or improved products and services to the market. It is a key strategy for businesses to stay competitive, attract new customers, and retain existing ones. Product and service innovation can take many forms, such as adding new features or functionalities, improving design, or introducing entirely new products or services. Successful innovation requires a deep understanding of customer needs, trends, and preferences, as well as a willingness to take risks and invest in research and development. By continuously innovating, businesses can maintain relevance, increase market share, and drive revenue growth.

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Published on 31 / October / 2021 : 14-11
Published by Liana Aloyan

Journalist, columnist. Liana studies at the Faculty of Russian Philology of Khachatur Abovyan State University. She has been working at Yelaket (Yelaket.am) news agency since 2019 as a journalist and columnist. Writes articles about business and marketing. Liana is a member of "Media association" since 2020.

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