28 / January / 2023 : 15-10
Data-driven marketing and analytics
Data-driven marketing and analytics refers to the use of data to inform marketing strategies and decision-making. By analyzing customer data, businesses can gain insights into their target audience's behavior, preferences, and needs. This information can be used to create more targeted and personalized marketing campaigns, which can lead to increased engagement and sales. Additionally, analytics can be used to measure the effectiveness of marketing efforts, allowing businesses to refine and optimize their approach over time. In today's digital age, data-driven marketing and analytics have become essential tools for businesses looking to stay competitive and deliver the best possible customer experience.
Published on 28 / January / 2023 : 15-10
Published by
Liana Aloyan
Journalist, columnist. Liana studies at the Faculty of Russian Philology of Khachatur Abovyan State University. She has been working at Yelaket (Yelaket.am) news agency since 2019 as a journalist and columnist. Writes articles about business and marketing. Liana is a member of "Media association" since 2020.
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