26 / July / 2021 : 13-36
Powerful Partnership: Promoting Products under a Shared Brand
Promoting a product or service under a shared brand name is a popular business strategy that involves collaboration between two or more businesses. By sharing a brand name, businesses can leverage each other's customer base and increase brand recognition. This type of partnership can help businesses to expand their reach and tap into new customer segments. For example, a fashion brand may collaborate with a cosmetic company to launch a new line of beauty products under a shared brand name. By leveraging each other's strengths and resources, the two businesses can develop a high-quality product that appeals to a wider audience. This type of collaboration can be a powerful tool for businesses looking to increase sales and grow their market share.
Published on 26 / July / 2021 : 13-36
Published by
Liana Aloyan
Journalist, columnist. Liana studies at the Faculty of Russian Philology of Khachatur Abovyan State University. She has been working at Yelaket (Yelaket.am) news agency since 2019 as a journalist and columnist. Writes articles about business and marketing. Liana is a member of "Media association" since 2020.
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