23 / August / 2021 : 16-14
Effective Merchandising Strategies for Boosting Sales
Merchandising is the practice of promoting and selling products through effective presentation and display. It involves using marketing and sales strategies to attract and engage customers, encouraging them to make purchases. Effective merchandising can help businesses increase sales, build brand recognition, and create a positive shopping experience for customers.
There are various types of merchandising strategies that businesses can use. One common strategy is visual merchandising, which involves using visual displays and presentation techniques to showcase products in an attractive and engaging way.
Another type of merchandising is promotional merchandising, which involves using promotional materials and gifts to promote a brand or product.
In-store merchandising involves optimizing the layout and design of the store to promote products and encourage customer engagement.
E-commerce merchandising involves using digital strategies to promote products and encourage customer engagement.
Overall, effective merchandising is an important aspect of any successful business, as it helps to create a positive shopping experience for customers and increase sales.
Published on 23 / August / 2021 : 16-14
Published by
Liana Aloyan
Journalist, columnist. Liana studies at the Faculty of Russian Philology of Khachatur Abovyan State University. She has been working at Yelaket (Yelaket.am) news agency since 2019 as a journalist and columnist. Writes articles about business and marketing. Liana is a member of "Media association" since 2020.
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