26 / January / 2023 : 10-22
Digital Merchandising: Boosting Sales in the Online World
Digital merchandising is the use of digital technologies to promote and sell products. It includes various strategies such as e-commerce websites, social media marketing, mobile apps, email marketing, and digital displays. Digital merchandising allows businesses to reach a wider audience and provide a seamless shopping experience for customers. By leveraging customer data, businesses can personalize their marketing and recommendations to improve customer engagement and drive sales. Additionally, digital merchandising provides real-time insights on customer behavior and preferences, which businesses can use to optimize their strategies and improve their overall performance.
Published on 26 / January / 2023 : 10-22
Published by
Liana Aloyan
Journalist, columnist. Liana studies at the Faculty of Russian Philology of Khachatur Abovyan State University. She has been working at Yelaket (Yelaket.am) news agency since 2019 as a journalist and columnist. Writes articles about business and marketing. Liana is a member of "Media association" since 2020.
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