06 / September / 2021 : 12-26

What is Event merchandising?


Event merchandising refers to the sale of merchandise related to an event, such as a concert, sports game, or festival. This can include t-shirts, hats, posters, and other items that promote the event and serve as souvenirs for attendees. Event merchandising can be a significant source of revenue for event organizers and can also help to build excitement and promote the event beforehand. Effective event merchandising requires careful planning and execution, including selecting appropriate items to sell, pricing them competitively, and creating an attractive display.

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Published on 06 / September / 2021 : 12-26
Published by Liana Aloyan

Journalist, columnist. Liana studies at the Faculty of Russian Philology of Khachatur Abovyan State University. She has been working at Yelaket (Yelaket.am) news agency since 2019 as a journalist and columnist. Writes articles about business and marketing. Liana is a member of "Media association" since 2020.

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