09 / September / 2021 : 14-32

What is Product merchandising?

Product merchandising is the process of presenting a product in an attractive and enticing way to potential customers in a retail or online setting. This can include strategies such as effective product placement, appealing packaging, and creative displays. The goal of product merchandising is to increase customer interest and encourage them to make a purchase.

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Published on 09 / September / 2021 : 14-32
Published by Liana Aloyan

Journalist, columnist. Liana studies at the Faculty of Russian Philology of Khachatur Abovyan State University. She has been working at Yelaket (Yelaket.am) news agency since 2019 as a journalist and columnist. Writes articles about business and marketing. Liana is a member of "Media association" since 2020.

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