02 / November / 2021 : 12-39
The Impact of Music on Store Sales: Genre, Volume, and Pace
Background music is often played in stores to create a pleasant atmosphere for shoppers. However, the impact of music on consumer behavior extends beyond just setting the mood. Research has shown that music can have a significant effect on customer behavior and can even influence their purchasing decisions.
One way music affects sales is by influencing the pace at which customers shop. Faster-paced music can encourage customers to move through the store more quickly, whereas slower-paced music can encourage them to linger longer. This can have an impact on the number of items that customers purchase and the amount of time they spend in the store, which can ultimately affect sales.
Additionally, the genre of music played can also influence customer behavior. Studies have shown that playing music that matches the demographic of the store's target audience can increase sales. For example, playing pop music in a store that caters to younger customers may be more effective than playing classical music.
The volume of music can also have an impact on sales. Research has shown that loud music can lead customers to feel overwhelmed and leave the store more quickly. On the other hand, music that is too quiet can lead to a lack of stimulation and make the shopping experience less enjoyable. Finding the right balance in volume is key to creating an environment that encourages customers to shop for longer periods of time.
In addition to affecting sales directly, music can also have an impact on the perception of a store. A study conducted by Milliman found that playing classical music in a wine store led customers to spend more on wine, as they perceived the store as being more high-end and sophisticated. The same effect could potentially be seen in other retail environments as well.
In conclusion, the use of music in stores can have a significant impact on sales. By paying attention to the pace, genre, and volume of the music, retailers can create an environment that encourages customers to shop for longer periods of time and may ultimately lead to increased sales.
Published on 02 / November / 2021 : 12-39
Published by
Liana Aloyan
Journalist, columnist. Liana studies at the Faculty of Russian Philology of Khachatur Abovyan State University. She has been working at Yelaket (Yelaket.am) news agency since 2019 as a journalist and columnist. Writes articles about business and marketing. Liana is a member of "Media association" since 2020.
Viewed
3240times
Recommended
21 / February / 2020
Where Do The Richest Americans Live?
Have you checked the newest "Forbes 400: The Full List of The Richest People in America" yet?
Surprise, Bill Gates, with a net worth of $81 billion, is ranked No. 1 for the 23rd year running....
17 / June / 2021
Gold loses its shine as Fed hints at rate hikes
The Federal Reserve surprised the market Wednesday with projections that future interest rate hikes will come a bit sooner than expected. Gold bugs in particular were disappointed.The price of gold...
17 / June / 2021
Jobless claims unexpectedly rose last week
Claims for unemployment benefits rose unexpectedly last week, marking the first increase in initial claims since late April.Another 412,000 workers filed for first-time benefits in the week ended...
16 / July / 2021
Abu Dhabi’s maritime sector strategy shifts to diversification, less reliance on oil
“No one is safe, unless everyone is safe” is the thinking behind herculean efforts to immunise the world against Covid-19.Abu Dhabi, capital of the United Arab Emirates (UAE) and a strategic hub...
15 / February / 2022
Ameriabank is the first in Armenia to place green bonds via public offering
Ameriabank announced today public placement of nominal, coupon, book-entry bonds with the total volume of USD 8 million and AMD 3 billion during the period from February 14 to April 22, 2022,...
22 / February / 2022
Ameriabank receives another IFC award in trade-finance sector
Ameriabank CJSC has been named the Best Issuing Bank in the Caucasus for 2021 by International Financial Corporation (IFC), a member of the World Bank Group, in the 10th annual award ceremony in...
02 / March / 2022
Global Finance Names Ameriabank “Best Investment Bank” in Armenia
Global Finance reputable magazine has published the list of winners of the World’s Best Investment Banks 2022 Award, naming Ameriabank the “Best Investment Bank in Armenia” for the seventh year in...
31 / March / 2022
Ameriabank’s ‘Live Armenian,’ ‘Live with a Smile,’ ‘Live Limitless’ promotional draws’ winners...
Ameriabank on Wednesday summed up the promotional draws “Live Armenian”, “Live with a Smile” and “Live Limitless” and announced the results.From December 9, 2021 to March 9, 2022, the Bank offered...