07 / March / 2022 : 11-18

Sweepstakes Marketing: How to Attract New Customers


Sweepstakes are an excellent way to attract new customers and increase brand awareness. By offering a prize, businesses can generate interest and excitement among potential customers and encourage them to try their products or services. In this response, we will discuss how to earn new customers with sweepstakes.
Determine your sweepstakes goals:
Before starting a sweepstakes, it is essential to determine your goals. Do you want to increase brand awareness, generate leads, or drive sales? Understanding your objectives will help you create a more effective and targeted sweepstakes.
Choose a prize that aligns with your target audience:
To attract your target audience, it's essential to offer a prize that aligns with their interests and needs. For example, if your target audience is health-conscious, you could offer a gym membership or a fitness tracker as a prize.
Create an entry process:
The entry process should be simple and straightforward. You could ask participants to fill out a form on your website, follow your social media accounts, or share the sweepstakes with their friends.
Follow up with participants:
After the sweepstakes is over, follow up with participants to thank them for entering and offer them a special promotion or discount on your products or services. This can help convert them into long-term customers.
In conclusion, sweepstakes can be an effective way to attract new customers and increase brand awareness. To make the most of a sweepstakes, it's essential to determine your goals, choose a relevant prize, create a simple entry process, promote the sweepstakes effectively, and follow up with participants. By following these steps, businesses can leverage sweepstakes to earn new customers and grow their business.
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Published on 07 / March / 2022 : 11-18
Published by Liana Aloyan

Journalist, columnist. Liana studies at the Faculty of Russian Philology of Khachatur Abovyan State University. She has been working at Yelaket (Yelaket.am) news agency since 2019 as a journalist and columnist. Writes articles about business and marketing. Liana is a member of "Media association" since 2020.

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