21 / April / 2022 : 11-34
The Impact of AI on Marketing
Artificial intelligence (AI) is transforming the marketing landscape by providing businesses with powerful tools to analyze data, personalize customer experiences, and optimize marketing campaigns. With AI, marketers can gain insights into consumer behavior and preferences, enabling them to create targeted, personalized marketing strategies that drive results. AI-powered chatbots and virtual assistants can improve customer service, while predictive analytics can help businesses identify potential leads and track customer engagement. Additionally, AI can automate tedious tasks such as data entry and analysis, freeing up time for marketers to focus on higher-level tasks. As AI technology continues to advance, it will become increasingly vital for businesses to integrate AI tools into their marketing strategies in order to stay competitive and meet the evolving needs of customers.
Published on 21 / April / 2022 : 11-34
Published by
Liana Aloyan
Journalist, columnist. Liana studies at the Faculty of Russian Philology of Khachatur Abovyan State University. She has been working at Yelaket (Yelaket.am) news agency since 2019 as a journalist and columnist. Writes articles about business and marketing. Liana is a member of "Media association" since 2020.
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