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23 / April / 2022 : 10-39

Augmented reality and virtual reality marketing


Augmented reality (AR) and virtual reality (VR) marketing are rapidly growing areas in the marketing industry. AR and VR technologies allow brands to create immersive experiences for their customers, transporting them to a virtual world where they can interact with products and services in a completely new way. By utilizing AR and VR, brands can create more engaging and memorable experiences that can help to increase brand awareness, drive sales, and enhance customer loyalty. AR and VR can be used across a variety of industries, from retail to real estate, and can be applied in many different ways, such as virtual product demonstrations, immersive shopping experiences, and virtual property tours. As the technology continues to evolve, the possibilities for AR and VR in marketing are virtually limitless.

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Published on 23 / April / 2022 : 10-39
Published by Liana Aloyan

Journalist, columnist. Liana studies at the Faculty of Russian Philology of Khachatur Abovyan State University. She has been working at Yelaket (Yelaket.am) news agency since 2019 as a journalist and columnist. Writes articles about business and marketing. Liana is a member of "Media association" since 2020.

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