12 / May / 2022 : 10-46
The Rise of Social Commerce
Social commerce is a rapidly growing trend in which businesses use social media platforms to sell their products and services directly to consumers. With the rise of social media, businesses are finding new ways to connect with customers and make sales through social channels. Social commerce allows businesses to leverage the power of social media to reach a wider audience, build brand awareness, and increase revenue. This trend is particularly popular among younger generations who prefer to shop through social media platforms. In 2022, we can expect to see more businesses investing in social commerce strategies, such as using shoppable posts, influencer collaborations, and virtual storefronts. The key to success in social commerce is to create a seamless and user-friendly experience for customers.
Published on 12 / May / 2022 : 10-46
Published by
Liana Aloyan
Journalist, columnist. Liana studies at the Faculty of Russian Philology of Khachatur Abovyan State University. She has been working at Yelaket (Yelaket.am) news agency since 2019 as a journalist and columnist. Writes articles about business and marketing. Liana is a member of "Media association" since 2020.
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