21 / May / 2022 : 13-03
Chatbots for Conversational Marketing
Chatbots and Conversational Marketing are increasingly being used by businesses to provide a personalized experience to their customers. Chatbots, which are AI-powered assistants, can handle customer inquiries and provide quick and efficient responses. Conversational marketing uses a more personalized approach, allowing businesses to engage with customers in a one-to-one conversation through various messaging platforms.
By leveraging chatbots and conversational marketing, businesses can enhance their customer service capabilities, gather valuable customer data, and improve their overall marketing efforts. It allows businesses to provide a seamless and interactive experience for their customers, ultimately resulting in increased customer satisfaction and loyalty.
As technology continues to advance, chatbots and conversational marketing will become even more sophisticated, allowing businesses to further personalize their interactions with customers and improve their bottom line.
Published on 21 / May / 2022 : 13-03
Published by
Liana Aloyan
Journalist, columnist. Liana studies at the Faculty of Russian Philology of Khachatur Abovyan State University. She has been working at Yelaket (Yelaket.am) news agency since 2019 as a journalist and columnist. Writes articles about business and marketing. Liana is a member of "Media association" since 2020.
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