08 / June / 2022 : 11-15
E-commerce Trends to Watch in 2022
As e-commerce continues to grow and evolve, businesses must keep up with the latest trends and technologies to remain competitive. Here are some e-commerce trends to watch for in 2022:
Voice commerce: As voice assistants like Amazon's Alexa and Google Assistant become more popular, businesses can leverage this technology to allow customers to make purchases with simple voice commands.
Mobile commerce: With more consumers using mobile devices to shop online, businesses need to ensure their websites are mobile-friendly and optimized for a seamless user experience.
AI-powered personalization: Artificial intelligence can help businesses provide more personalized shopping experiences, with tailored product recommendations and targeted marketing messages based on a customer's browsing and purchase history.
Social media commerce: Social media platforms like Instagram and Facebook are increasingly being used as shopping channels, with features like shoppable posts and live shopping becoming more prevalent.
Subscription services: Subscription-based models are growing in popularity, with businesses offering everything from monthly boxes of curated products to ongoing services like streaming media and software.
Augmented reality: Augmented reality technology can allow customers to visualize products in real-world environments before making a purchase, helping to reduce returns and improve customer satisfaction.
Overall, businesses that stay on top of these trends and adapt to changing consumer behaviors and preferences will be well-positioned for success in the e-commerce landscape of 2022 and beyond.
Published on 08 / June / 2022 : 11-15
Published by
Liana Aloyan
Journalist, columnist. Liana studies at the Faculty of Russian Philology of Khachatur Abovyan State University. She has been working at Yelaket (Yelaket.am) news agency since 2019 as a journalist and columnist. Writes articles about business and marketing. Liana is a member of "Media association" since 2020.
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