24 / June / 2022 : 10-21
Brand purpose and social responsibility
Brand purpose and social responsibility are two concepts that have become increasingly important in modern marketing. Brand purpose refers to a company's reason for existing beyond just making a profit, while social responsibility is the obligation that a company has to act in the best interests of society.
Companies that prioritize brand purpose and social responsibility are often more successful in building customer loyalty and trust. By aligning their brand purpose with social causes that their customers care about, companies can demonstrate their commitment to making a positive impact on society.
Some key strategies for incorporating brand purpose and social responsibility into marketing include:
Defining a clear brand purpose that resonates with customers
Identifying social causes that align with the brand's values and mission
Supporting social causes through donations or volunteer work
Incorporating social responsibility messaging into advertising and other marketing materials
Measuring the impact of social responsibility initiatives and sharing those results with customers to demonstrate the company's commitment to making a positive impact on society.
Overall, incorporating brand purpose and social responsibility into marketing can help businesses build a loyal customer base and make a positive impact on society. By prioritizing social causes and demonstrating a commitment to making a positive impact, businesses can differentiate themselves from competitors and build a strong brand reputation.
Published on 24 / June / 2022 : 10-21
Published by
Liana Aloyan
Journalist, columnist. Liana studies at the Faculty of Russian Philology of Khachatur Abovyan State University. She has been working at Yelaket (Yelaket.am) news agency since 2019 as a journalist and columnist. Writes articles about business and marketing. Liana is a member of "Media association" since 2020.
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