05 / July / 2022 : 11-28

Growth Hacking: Innovative Strategies for Business Growth


Growth hacking strategies are marketing techniques focused on rapid and sustainable growth of a business. These strategies typically involve using innovative and unconventional methods to acquire customers and increase revenue.
Growth hacking is often associated with startups and tech companies, but it can be applied to any business looking to achieve rapid growth. Common growth hacking techniques include viral marketing, referral marketing, social media marketing, search engine optimization (SEO), and A/B testing.
The key to successful growth hacking is to constantly experiment and iterate on marketing strategies to find what works best for the business. Growth hackers are often data-driven and use metrics such as customer acquisition cost (CAC), lifetime value (LTV), and churn rate to measure the effectiveness of their strategies.
Overall, growth hacking strategies can help businesses to achieve rapid and sustainable growth, and are particularly useful for startups and companies looking to disrupt established markets.
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Published on 05 / July / 2022 : 11-28
Published by Liana Aloyan

Journalist, columnist. Liana studies at the Faculty of Russian Philology of Khachatur Abovyan State University. She has been working at Yelaket (Yelaket.am) news agency since 2019 as a journalist and columnist. Writes articles about business and marketing. Liana is a member of "Media association" since 2020.

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