08 / July / 2022 : 09-43
Winning the Moments: Micro-Moments Marketing Strategy
Micro-moments refer to the moments when a consumer turns to a mobile device to act on a need or desire. These are typically short, intent-driven actions such as searching for a product, watching a video, or booking a service. Micro-moments marketing is about being present at these moments with relevant and helpful information. Brands need to understand their customers' micro-moments and create content that is tailored to their specific needs at that moment. This requires a deep understanding of the customer journey and the ability to deliver personalized content in real-time. By providing value at the right moment, brands can build trust and loyalty with their customers and drive conversions.
Published on 08 / July / 2022 : 09-43
Published by
Liana Aloyan
Journalist, columnist. Liana studies at the Faculty of Russian Philology of Khachatur Abovyan State University. She has been working at Yelaket (Yelaket.am) news agency since 2019 as a journalist and columnist. Writes articles about business and marketing. Liana is a member of "Media association" since 2020.
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