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19 / July / 2022 : 14-28

Data Visualization: The Art of Storytelling with Data


Storytelling through data visualization is the art of using charts, graphs, and other visual aids to convey a compelling narrative around complex data sets. By presenting data in an easily digestible format, data visualization helps marketers and other professionals communicate important insights and trends to stakeholders. Effective data storytelling combines the power of data with the emotional resonance of a well-crafted story, enabling decision-makers to connect with the data on a deeper level and make more informed choices. With the growth of big data, storytelling through data visualization has become an increasingly important skill for marketers looking to stay ahead of the curve.

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Published on 19 / July / 2022 : 14-28
Published by Liana Aloyan

Journalist, columnist. Liana studies at the Faculty of Russian Philology of Khachatur Abovyan State University. She has been working at Yelaket (Yelaket.am) news agency since 2019 as a journalist and columnist. Writes articles about business and marketing. Liana is a member of "Media association" since 2020.

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