21 / July / 2022 : 10-33
Customer Journey Mapping
Customer journey mapping is the process of visualizing and analyzing the steps that a customer takes from their initial awareness of a product or service to their final purchase and beyond. It involves mapping out all touchpoints and interactions that the customer has with the brand, including marketing, sales, and customer service. By understanding the customer journey, businesses can identify pain points and opportunities for improvement, and develop targeted strategies to improve the customer experience. Customer journey mapping can also help businesses better understand the needs and behaviors of their customers, and create more effective marketing and sales campaigns.
Published on 21 / July / 2022 : 10-33
Published by
Liana Aloyan
Journalist, columnist. Liana studies at the Faculty of Russian Philology of Khachatur Abovyan State University. She has been working at Yelaket (Yelaket.am) news agency since 2019 as a journalist and columnist. Writes articles about business and marketing. Liana is a member of "Media association" since 2020.
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