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28 / July / 2022 : 11-43

Maximizing Profits with Dynamic Pricing Strategies


Dynamic pricing strategies involve adjusting prices in real-time based on factors such as demand, competitor prices, and customer behavior. This approach is used in various industries, including e-commerce, travel, and hospitality. Dynamic pricing allows companies to optimize revenue by offering the right price to the right customer at the right time. It requires advanced analytics and machine learning algorithms to process large amounts of data and predict optimal prices. Dynamic pricing can benefit both customers and businesses, with customers potentially receiving lower prices during periods of low demand and businesses maximizing profits during periods of high demand. However, it can also lead to concerns about price discrimination and transparency.

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Published on 28 / July / 2022 : 11-43
Published by Liana Aloyan

Journalist, columnist. Liana studies at the Faculty of Russian Philology of Khachatur Abovyan State University. She has been working at Yelaket (Yelaket.am) news agency since 2019 as a journalist and columnist. Writes articles about business and marketing. Liana is a member of "Media association" since 2020.

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