26 / August / 2022 : 16-24

Exploring the Benefits of Online Reputation Management


Online reputation management (ORM) refers to the process of monitoring, influencing, and controlling the online reputation of an individual, business, or organization. It involves tracking online mentions and reviews, responding to negative comments or feedback, and promoting positive content to improve search engine rankings and overall perception. ORM is crucial in today's digital age, where online presence and reputation can significantly impact personal and professional success. Effective ORM strategies can help build trust, credibility, and authority, while mitigating the potential damage of negative reviews or publicity.

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Published on 26 / August / 2022 : 16-24
Published by Liana Aloyan

Journalist, columnist. Liana studies at the Faculty of Russian Philology of Khachatur Abovyan State University. She has been working at Yelaket (Yelaket.am) news agency since 2019 as a journalist and columnist. Writes articles about business and marketing. Liana is a member of "Media association" since 2020.

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