14 / February / 2023 : 10-25
Thought leadership marketing
Thought leadership marketing is a content marketing strategy that aims to position an individual or organization as an expert or authority in their industry. By creating and sharing high-quality content such as blog posts, articles, white papers, or webinars, thought leaders can establish their brand and build trust with their audience. The goal of thought leadership marketing is not to sell products or services directly but to educate and inform the audience, ultimately leading to increased brand awareness, loyalty, and sales. Thought leadership marketing requires a deep understanding of the target audience, industry trends, and the ability to produce original and valuable insights.
Published on 14 / February / 2023 : 10-25
Published by
Liana Aloyan
Journalist, columnist. Liana studies at the Faculty of Russian Philology of Khachatur Abovyan State University. She has been working at Yelaket (Yelaket.am) news agency since 2019 as a journalist and columnist. Writes articles about business and marketing. Liana is a member of "Media association" since 2020.
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