14 / September / 2022 : 12-33
Gain Customer Insights with Social Listening and Sentiment Analysis
Social listening and sentiment analysis are two important tools used by businesses to monitor and understand customer perceptions and opinions. Social listening involves monitoring social media platforms, blogs, forums, and other online channels to track mentions of a brand, product, or service. This allows businesses to gain insights into how customers perceive their offerings and what issues or concerns they may have.
Sentiment analysis, on the other hand, uses natural language processing and machine learning algorithms to determine the overall sentiment or emotional tone of customer feedback. This helps businesses identify areas where they may need to improve or where they excel, and tailor their marketing and messaging accordingly.
By leveraging social listening and sentiment analysis, businesses can gain a deeper understanding of their customers, stay ahead of emerging trends, and ultimately, improve their products and services to better meet customer needs and preferences.
Published on 14 / September / 2022 : 12-33
Published by
Liana Aloyan
Journalist, columnist. Liana studies at the Faculty of Russian Philology of Khachatur Abovyan State University. She has been working at Yelaket (Yelaket.am) news agency since 2019 as a journalist and columnist. Writes articles about business and marketing. Liana is a member of "Media association" since 2020.
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